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Search Marketing & Persona Models
Back from lunch. Tamar gave me her apple which makes her the best ever. Now that we're done, it's time to head over to the Paid Search track for more fun sessions. Speakers Brian Bond, Future Now, Inc; Ian Laurie, Portent Interactive; ...
Search Marketing & Persona Models
He is going to explain to us how we actually create a persona and use it in search marketing. He first gives us Wikipedia definition of a persona. His short version - your brand's imaginary friends. You use these to qualify how you are ...
Seasonal SEO and Online Marketing for Ski Resorts
Email marketing is also useful in communicating seasonal changes and updates in response to scheduled opening days, early bird specials, changes in snow fall/conditions, mid to late season deals, accommodation availability, promotions, ...
A Very New and Very Cool Idea for Mobile Marketing
Most of the ideas for location-based marketing are either interruptive (eg, SMS someone when they walk near your store) or based on old media (eg, text a request for a coupon based on seeing a printed placard in a store). ...
MarketingSherpa Names Winners of 2008 Email Marketing Awards
At MarketingSherpa's 3rd Annual Email Summit award ceremony held today, Jeanne Hopkins and Exact Target's Joel Book presented Email Awards in recognition of the year's most outstanding email marketing campaigns. ...
Reflections on the Online Marketing Summit
In my effort to readjust to EST and snowy conditions, I haven’t had the chance to sit back and take inventory of all of the incredible learnings that were conveyed to me last week at the Online Marketing Summit in San Diego, California. ...
The Six Cs of Permission Email Marketing, Part 2
In this second of our three-part series on the six Cs of permission email marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity and Confidence.
Digital Marketing Expert / Green Mountain Energy Company / Austin, TX
Green Mountain Energy Company is seeking a Digital Marketing Expert to lead all marketing efforts contributing to traffic and revenue goals for our growing carbon offset division (begreennow.com). Areas of responsibility will include ...
Search Marketing & Persona Models
Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types...
Another Marketing Legend
In the legend category nominees Haiko de Poel, Jr., who runs AbestWeb, took the Affiliate Marketing Advocate Award, and Connie Berg, of FlamingoWorld.com, was selected as Affiliate of the Year. That leaves us with a legend who gets to ...